School of Business and marketing

Advanced Diploma of Marketing

BSB60507

@Martin School of Marketing (Melbourne, Online Learning)


Summary

If you have a basic understanding of marketing, but would like to step up your skills, step into the Advanced Diploma of Marketing at Martin. Our course will teach you how to lead marketing teams and design, implement and analyse marketing activities. The hands-on approach means you will apply the knowledge you gain to real-life situations. You can study while you work, upgrade your existing skills and get credit for further studies.

Outcomes

Potential Careers

  • Marketing Director
  • National, Regional or Global Marketing Manager
  • Marketing Strategist

Course Features

  • VET FEE-HELP available (What's this)
  • Package and save with Advanced Diploma of Management (read more)
  • Package and save with Diploma of Marketing (read more)
  • Specialise by choosing from elective subjects
  • Graduates are awarded the nationally recognised qualification: BSB60507 Advanced Diploma of Marketing
  • Access our advanced online learning system for support and learning materials
  • Graduates are eligible to apply for membership of the Australian Marketing Institute (AMI) – an industry association for those in the marketing profession
  • Progress to a degree with credit

Course at a glance

Next Intake

Melbourne 15/09, 20/10, 24/11
Online Start anytime

Duration

Full-time: 20 wks or
Blended delivery: 40 wks
Off-campus: 40 wks


VET FEE-HELP

Available for this course


Entry Requirements

Find out more >

Units of Competency

Graduates of this program are awarded the nationally recognised qualification:
BSB60507 Advanced Diploma of Marketing (PDF)

Subjects

Core Subjects

  • Marketing Objectives
  • Develop Marketing Plan
  • Manage Marketing Process
  • Manage Market Research
  • Strategic Management
  • Manage Finances
  • Organisational Leadership

Elective Subjects

Choose one of the following:

  • Effective Corporate Communication
  • Accounting for Managers
  • Manage Change
  • Erika

    Business & Marketing Graduate

    This course taught me so much about marketing, especially with a focus on the Asia/Pacific region.

    Erika - Marketing
  • Raphaella

    Diploma of Marketing

    My favourite thing about Martin is the buzzing social life and, most importantly, that it's a multicultural school. You will meet people from all over the globe. I think if you're looking for a course that will insert you into the business job market, you'll find it at Martin. After I graduate I plan to use the amazing skills and knowledge I've learnt and launch my marketing career, or travel around Australia for a bit!