Advanced Diploma of Marketing


@Martin School of Marketing (Bris, Syd, Gold Coast, Melb, Online Learning)

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If you have a basic understanding of marketing, but would like to step up your skills, step into the Advanced Diploma of Marketing at Martin. Our course will teach you how to lead marketing teams and design, implement and analyse marketing activities. The hands-on approach means you will apply the knowledge you gain to real-life situations. You can study while you work, upgrade your existing skills and get credit for further studies.


Potential Careers

  • Marketing Director
  • National, Regional or Global Marketing Manager
  • Marketing Strategist

Study an Advanced Diploma of Marketing Online or On-campus

study online learningStart anytime. Study from anywhere.

Begin your course anytime you like at Martin - learn more about our renowned Online Learning experience.

  • Established for
    Over 35 years

  • Chosen by
    40,000 students

  • Get the job you want via our
    Career Starter Program

Did you know?

  • We can help you find the job you want via our Career Starter Program
  • You can transfer credit to a University Degree
  • You may be eligible for Recognition of Prior Learning
  • We provide Nationally Recognised Training
  • You can gain work experience while studying at Martin

If you're unsure about what course to study or what career opportunities are available, ask us a question anytime online and a student advisor will get in touch with you. Contact us

Course Features

  • VET FEE-HELP available (What's this)
  • Double your chances of success and study a BSB61015 Advanced Diploma of Management (read more)
  • Double your chances of success and study a BSB51215 Diploma of Marketing (read more)
  • Specialise by choosing from elective subjects
  • Graduates are awarded the nationally recognised qualification: BSB60515 Advanced Diploma of Marketing
  • Access our advanced online learning system for support and learning materials. Find out more about our Online Learning experience
  • Graduates are eligible to apply for membership of the Australian Marketing Institute (AMI) – an industry association for those in the marketing profession
  • Progress to a degree with credit

Important Information

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This qualification was endorsed in the BSB Business Services Training Package and has now been superseded by a new qualification released in the replacement version of that Training Package. Contact the Institute for further information.


Core Subjects

  • Develop Marketing Objectives
  • Develop Marketing Plan
  • Manage Marketing Process
  • Manage Market Research
  • Strategic Planning
  • Manage Diversity Policy
  • Organisational Leadership
  • Communicate with Influence
  • Erika

    Business & Marketing Graduate

    This course taught me so much about marketing, especially with a focus on the Asia/Pacific region.

    Erika - Marketing
  • Raphaella

    Diploma of Marketing

    My favourite thing about Martin is the buzzing social life and, most importantly, that it's a multicultural school. You will meet people from all over the globe. I think if you're looking for a course that will insert you into the business job market, you'll find it at Martin. After I graduate I plan to use the amazing skills and knowledge I've learnt and launch my marketing career, or travel around Australia for a bit!