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School of Business and marketing

Diploma of Marketing


@Martin School of Marketing (Sydney, Brisbane, Melbourne, Gold Coast, Online Learning)


Make your mark in marketing with Martin's comprehensive course. Our Diploma of Marketing will give you a well-rounded knowledge of all things market research, management and evaluation. Learn about analysing markets, understanding market trends and brand management, and choose from a range of elective options that will help you reach your career goals. It's a hands-on course led by industry-trained experts, so you'll be learning from the best. You can even choose to further your studies with an Advanced Diploma or Degree.


Potential Careers

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Study a Diploma of Marketing Online or On-campus

study online learningStart anytime. Study from anywhere.

Begin your course anytime you like at Martin - learn more about our renowned Online Learning experience.

  • Established for
    Over 35 years

  • Chosen by
    40,000 students

  • Get the job you want via our
    Career Starter Program

Did you know?

  • We can help you find the job you want via our Career Starter Program
  • You can transfer credit to a University Degree
  • You may be eligible for Recognition of Prior Learning
  • We provide Nationally Recognised Training
  • You can gain work experience while studying at Martin
  • Fast-track your career with our on-campus and online courses

If you're unsure about what course to study or what career opportunities are available, ask us a question anytime online and a student advisor will get in touch with you. Contact us

Course Features

  • VET FEE-HELP available (What's this)
  • Package and save with Advanced Diploma of Marketing (read more)
  • Specialise by choosing from elective subjects
  • Progress to a Bachelor degree at Martin with credit
  • Graduates of this program are awarded the nationally recognised qualification: BSB51207 Diploma of Marketing
  • Access our advanced online learning system for support and learning materials. Find out more about our Online Learning experience
  • Graduates are eligible to apply for membership of the Australian Marketing Institute (AMI) - an industry association for those in the marketing profession

Course at a glance

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Full-time: 20 wks or
Part-time: 40 wks
Off-campus: 40 wks


Available for this course

Entry Requirements

Find out more >

Units of Competency

Graduates of this program are awarded the nationally recognised qualification:
BSB51207 Diploma of Marketing (PDF)


  • Marketing Essentials
  • Market Evaluation
  • Market Research
  • Marketing Management
  • Market Trends
  • Services Marketing
  • Integrated Marketing Communications
  • Develop Marketing Plan
  • Raphaella

    Diploma of Marketing

    My favourite thing about Martin is the buzzing social life and, most importantly, that it's a multicultural school. You will meet people from all over the globe. I think if you're looking for a course that will insert you into the business job market, you'll find it at Martin. After I graduate I plan to use the amazing skills and knowledge I've learnt and launch my marketing career, or travel around Australia for a bit!

  • Erika

    Business & Marketing Graduate

    This course taught me so much about marketing, especially with a focus on the Asia/Pacific region.

    Erika - Marketing
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