School of Business and marketing

Diploma of Marketing

BSB51207

@Martin School of Marketing (Sydney, Brisbane, Melbourne, Gold Coast, Online Learning)


Summary

Make your mark in marketing with Martin's comprehensive course. Our Diploma of Marketing will give you a well-rounded knowledge of all things market research, management and evaluation. Learn about analysing markets, understanding market trends and brand management, and choose from a range of elective options that will help you reach your career goals. It's a hands-on course led by industry-trained experts, so you'll be learning from the best. You can even choose to further your studies with an Advanced Diploma or Degree.

Outcomes

Potential Careers

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Course Features

  • VET FEE-HELP available (What's this)
  • Package and save with Advanced Diploma of Marketing (read more)
  • Specialise by choosing from elective subjects
  • Progress to a Bachelor degree at Martin with credit
  • Graduates of this program are awarded the nationally recognised qualification: BSB51207 Diploma of Marketing
  • Access our advanced online learning system for support and learning materials
  • Graduates are eligible to apply for membership of the Australian Marketing Institute (AMI) - an industry association for those in the marketing profession

Course at a glance

Next Intake

Sydney 15/09, 20/10*, 24/11*
Melbourne 15/09, 20/10*, 24/11*
Brisbane 15/09, 20/10*, 24/11*
Gold Coast 15/09, 20/10*, 24/11*
Online Start anytime*

*Commencing students from 1st October 2014 will need to enrol in the new version of BSB51207 Diploma of Marketing (see below new subjects).


Duration

Full-time: 20 wks or
Part-time: 40 wks
Off-campus: 40 wks


VET FEE-HELP

Available for this course


Entry Requirements

Find out more >

Units of Competency

Graduates of this program are awarded the nationally recognised qualification:
BSB51207 Diploma of Marketing (PDF)

Subjects

Applicable for commencements before 1st October 2014
  • Marketing Essentials
  • Market Evaluation
  • Market Research
  • Marketing Management
  • Market Trends

Choose any three units from the following:

  • Cross Cultural Understanding*
  • International Business Forecasting*
  • Accounting for Managers
  • International Market Analysis*
  • Business Communication Skills
  • Manage Change
Applicable for commencements after 1st October 2014
  • Marketing Essentials
  • Market Evaluation
  • Market Research
  • Marketing Management
  • Market Trends
  • Services Marketing
  • Integrated Marketing Communications
  • Develop Marketing Plan

*Not available at Gold Coast Campus.

  • Raphaella

    Diploma of Marketing

    My favourite thing about Martin is the buzzing social life and, most importantly, that it's a multicultural school. You will meet people from all over the globe. I think if you're looking for a course that will insert you into the business job market, you'll find it at Martin. After I graduate I plan to use the amazing skills and knowledge I've learnt and launch my marketing career, or travel around Australia for a bit!

  • Erika

    Business & Marketing Graduate

    This course taught me so much about marketing, especially with a focus on the Asia/Pacific region.

    Erika - Marketing