Associate Degree of Business (Marketing)

Brisbane, Sydney or Online


Marketing plays a crucial role in the success of any business as it connects the business with its customers. It is becoming increasingly critical as businesses operate and strive to succeed in today’s modern global economy. This two year course will give you an understanding of contemporary marketing principles and will equip you with the skills and toolkit needed to successfully market products and services to customers.  

In addition, you will learn theories and principles for a range of business-related disciplines including accounting, human resources management, economics and business management.  

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Outcomes

Potential Careers

Graduates with this business qualification will have a wide range of career opportunities to choose from. Below are some career paths that you may consider pursuing.

  • Marketing management
  • Content management
  • Marketing communications
  • Market research and analytics
  • Advertising account executive or planner
  • Media planning or buying
  • Services marketing
  • Digital marketing
  • E-marketing
  • Social media marketing
  • Sales
  • Public relations
  • Promotions management

Study an Associate Degree of Business (Marketing) Online or On-Campus

study online learning

Fit your study schedule around your life, and study online with lecturer support. Learn more about our Online Learning.

For face-to-face learning study on campus in Brisbane or Sydney. Learn more about our On-Campus Study.

Course Features

  • FEE-HELP available (What's this)
  • 2 year course (full time)
  • Direct entry available for eligible domestic students
  • Multiple start dates for on-campus or online study – March, July, November
  • Each trimester runs for 14 weeks
  • Our online learning system offers learning materials, support and communication with lecturers and other students.
  • Small on campus class sizes enable personalised learning from lecturers
  • If you don't meet the entry requirements, start with a diploma for a seamless transition to an associate degree with Martin Higher Education
  • Business students and graduates can apply for membership to the Australian Marketing Institute (AMI)

Course at a glance

Next Intake

Online 24 July 2017 or 20 November 2017
Sydney (Haymarket Campus) 24 July 2017 or 20 November 2017
Brisbane (Fortitude Valley Campus)
24 July 2017 or 20 November 2017

Duration

14 weeks per trimester

  • 2 years: 8 units per year
  • Part-time options available (up to 4 years)

FEE-HELP

Available for this course – read more


Entry Requirements

This course is available for eligible domestic students – find out more

Subjects

Level 100

  • Principles of Management
  • Introduction to Accounting
  • Introduction to Marketing
  • Effective Business Communication
  • Information Management Systems
  • Introduction to HRM
  • Introduction to Business Law
  • Economics for Business

Level 200

  • Consumer Behaviour
  • Market Research
  • Ethics and Corporate Social Responsibility
  • Services Marketing
  • Integrated Marketing Communications
  • Understanding and Using Research
  • Level 200 Elective (selected from across all BBusiness streams)
  • Level 200 elective (selected from across all BBusiness streams)

Did you know?

  • Already studied? You may be eligible for advanced standing towards a degree with Martin Higher Education
  • This qualification provides a pathway to Martin Higher Education’s Bachelor of Business degrees
  • If you're unsure about what course to study or what career opportunities are available, ask us a question anytime online and a student advisor will get in touch with you. Contact us