Bachelor of Business (Marketing)

Brisbane, Sydney or Online

If you're keen on a challenging career where you have the power and sway to influence the success of a product or service, marketing is for you. Martin Higher Education's degree will give you the skills to launch products and services, develop brand image, formulate marketing strategies and execute marketing campaigns. Graduate job-ready to work in market research, marketing management, promotions, sales, advertising and product/brand management.

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Apply now for 2017


Potential Careers

Graduates of the Bachelor of Business (Marketing) will find many related career opportunities to choose from - nationally or internationally. Here's just a taster of the roles you could look forward to:

  • Marketing Manager
  • Market Researcher
  • International Marketing Officer
  • Promotion and Advertising
  • Strategic Marketing Management

Study a Bachelor of Business (Marketing) Online or On-Campus

study online learningStudy from anywhere.

Fit your study schedule around your life, and study online with tutor support. 

Multiple start dates for on-campus study in Brisbane and Sydney.

Each trimester at Martin Higher Education runs for 14 weeks, allowing you to get into your dream career even faster. Learn more about our On-Campus Study here.

Course Features

  • FEE-HELP available (What's this)
  • Complete your degree in just two years
  • Access our advanced online learning system for support and learning materials
  • There a focus on career preparation combined with solid marketing curriculum
  • Martin Higher Education marketing students can apply for membership of the Australian Marketing Institute (AMI) - an industry association for those in the marketing profession

Course at a glance

Next Intake

Online 24 July 2017 or 20 November 2017
Sydney (Haymarket Campus) 24 July 2017 or 20 November 2017
Brisbane (Fortitude Valley Campus) 24 July 2017 or 20 November 2017


14 weeks per trimester

  • 3 years: 8 units per year
  • Part-time options available (up to 6 years)


Available for this course – read more

Entry Requirements

Find out more >


Level 100

  • Introduction to Management
  • Introduction to Marketing
  • Information Management Systems
  • Introduction to Business Law
  • Introduction to Accounting
  • Effective Business Communication
  • Introduction to HRM
  • Economics for Business

Level 200

  • Consumer Behaviour
  • Ethics and Corporate Social Responsibility
  • Integrated Marketing Communications
  • Level 200 Elective
    (selected from across all BBusiness streams)
  • Market Research
  • Services Marketing
  • Understanding and Using Research
  • Level 200 Elective
    (selected from across all BBusiness streams)

Level 300

  • Strategic Management
  • Marketing Management and Planning
  • eMarketing
  • Level 300 elective
    (selected from across all BBusiness streams)
  • Brand Management
  • B2B Marketing
  • Professional Industry Engagement
  • Level 300 Elective
    (selected from across all BBusiness streams)

Did you know?

  • Already studied? You may be eligible for advanced standing towards a degree with Martin Higher Education
  • You can gain work experience while studying at Martin Higher Education. 

Learn more about our Professional Industry Engagement subject:

If you're unsure about what course to study or what career opportunities are available, ask us a question anytime online and a student advisor will get in touch with you. Contact us