A career as a marketing manager

If you’re a go-getter with exceptional strategic skills and a penchant for product promotion, you might be on your way to making a mark as a marketing manager. If this is your career path, you’d be responsible for formulating an organisation's marketing strategy and overseeing all marketing, advertising and promotional staff and activities. Marketing managers conduct market research, product development and promotions to implement marketing campaigns that meet an organisation's objectives and maximise profits. It’s a hugely rewarding undertaking.

Marketing manager careers

The best thing about a marketing career is that you can be employed across various industries – from small businesses to large corporations – and you have the flexibility to work how and where you want. You could work in an office environment, from 9 to 5. You could work from home or you could be out of the office liaising with clients and other stakeholders, working odd hours.

On a day-to-day basis though, you can expect to:

  • Devise and direct marketing activities and policies to promote products and services
  • Liaise with advertising and promotion managers
  • Identify, develop and evaluate an organisation's marketing strategy taking into accounts its objectives, market characteristics and cost factors
  • Oversee the marketing and sales staff daily activities
  • Write marketing and promotional briefs
  • Give presentations
  • Monitor a campaign's progress
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
  • Develop pricing strategies

Personal skills

If you want to be a success in marketing, here are some key traits you probably should possess:

  • High communication and numerical skills
  • Business-savvy and oriented
  • Strong organisational skills
  • Team-working skills and the ability to manage and motivate others
  • Creativity
  • Deadline-driven and ability to work under pressure
  • Self-confidence to sell ideas and brief agencies and the marketing team

How to become a marketing manager: courses, training & experience

If you want to make your mark in marketing, Martin’s Bachelor of Business (Marketing) degree will get you on your way. You’ll learn to specialise in marketing and gain experience in economics, finance and statistics. 

Taking on relevant work experience or internships can help you network and make connections to get the perfect gig. You might even find that you prefer to specialise in a certain area such as brand management, sales & marketing or product management.

Marketing manager career pathways

You can work your way up to a marketing manager position from marketing assistant, marketing officer, and PR officer roles. Marketing managers work across various industries, with B2B marketing, banking and consumer goods industries making up some of the most popular ones. A marketing manager career may also lead to work in marketing consultancies (or starting your own) and specialising in area such as brand or product management, market research and communications.

For detailed information about marketing courses, intake dates, entry requirements and more, please contact us today >