Graduate Attributes

Bachelor of Business 

Graduates of the Bachelor of Business degree will have:

  • A broad and coherent knowledge of the theories, concepts, and principles of a range of business-related fields and disciplines including accounting, human resources management, economics, management, and marketing
  • A broad and demonstrated knowledge and awareness of business practice and industry standards and expectations
  • Knowledge of contemporary business ethics, codes of practice, and corporate governance standards
  • Cognitive skills to undertake basic research and to analyse and evaluate new information, concepts and evidence from a range of business, industry, and academic sources
  • Cognitive and technical skills to facilitate problem solving and critical thinking in a business environment, and to present reasoned arguments and analysis of key business and technical data
  • Communication skills to facilitate working effectively with people and teams and to present clear and coherent information in recognized and expected business, professional, and academic formats

Graduates of the Bachelor of Business degree will demonstrate the application of knowledge and skills:

  • Through the resolution of problems; the practice of technical functions, for instance, in accounting, finance, statistics, and economics; the application of initiative and innovation; and effective planning and decision making within a business environment
  • Through the identification, implementation, and evaluation of innovative professional, business practice
  • With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or industry environment

Bachelor of Business (Event Management) 

Graduates of the Bachelor of Business (Event Management) degree will have:

  • A broad and coherent knowledge of the theories, concepts, and principles of a range of business-related fields and disciplines including accounting, human resources management, economics, management, finance, and event management
  • A broad and demonstrated knowledge and awareness of business practice and event industry standards and expectations
  • Knowledge of contemporary business and event industry ethics, codes of practice, and corporate governance standards
  • Cognitive skills to undertake basic business and event industry research and to analyse and evaluate new information, concepts and evidence from a range of business and event industry, and academic sources
  • Cognitive and technical skills to facilitate problem solving and critical thinking in a business environment, and to present reasoned arguments and analysis of key business and event industry technical data
  • Communication skills to facilitate working effectively with people and teams and to present clear and coherent information in recognized and expected business, professional, and academic formats

Graduates of the Bachelor of Business (Event Management) degree will demonstrate the application of knowledge and skills:

  • Through the resolution of problems; the practice of technical functions, for instance, in accounting and economics; the application of initiative and innovation; and effective planning and decision making within a business and event industry environment
  • Through the identification, implementation, and evaluation of innovative professional, business and event industry practice
  • With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or event industry environment

Bachelor of Business (Marketing) 

Graduates of the Bachelor of Business (Marketing) degree will have:

  • A broad and coherent knowledge of the theories, concepts, and principles of a range of business-related fields and disciplines including accounting, human resources management, economics, management, finance, and marketing
  • A broad and demonstrated knowledge and awareness of business practice and marketing industry standards and expectations
  • Knowledge of contemporary business and marketing ethics, codes of practice, and corporate governance standards
  • Cognitive skills to undertake basic business and marketing research and to analyse and evaluate new information, concepts and evidence from a range of business and marketing industry, and academic sources
  • Cognitive and technical skills to facilitate problem solving and critical thinking in business and marketing environments, and to present reasoned arguments and analysis of key business, marketing, and technical data
  • Communication skills to facilitate working effectively with people and teams and to present clear and coherent information in recognized and expected business, professional, and academic formats

Graduates of the Bachelor of Business (Marketing) degree will demonstrate the application of knowledge and skills:

  • Through the resolution of problems; the practice of technical functions, for instance, in accounting and economics; the application of initiative and innovation; and effective planning and decision making within a business and marketing environment
  • Through the identification, implementation, and evaluation of innovative professional, business, and marketing practice
  • With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or marketing industry environment

Bachelor of Business (Tourism) 

Graduates of the Bachelor of Business (Tourism) degree will have:

  • A broad and coherent knowledge of the theories, concepts, and principles of a range of business-related fields and disciplines including accounting, human resources management, economics, management, finance, and tourism management
  • A broad and demonstrated knowledge and awareness of business practice and tourism industry standards and expectations
  • Knowledge of contemporary business and tourism industry ethics, codes of practice, and corporate governance standards
  • Cognitive skills to undertake basic business and tourism industry research and to analyse and evaluate new information, concepts and evidence from a range of business and tourism industry, and academic sources
  • Cognitive and technical skills to facilitate problem solving and critical thinking in business or tourism environments, and to present reasoned arguments and analysis of key business, tourism, and technical data
  • Communication skills to facilitate working effectively with people and teams and to present clear and coherent information in recognized and expected business, professional, and academic formats

Graduates of the Bachelor of Business (Tourism) degree will demonstrate the application of knowledge and skills:

  • Through the resolution of problems; the practice of technical functions, for instance, in accounting and economics; the application of initiative and innovation; and effective planning and decision making within a business and tourism environment
  • Through the identification, implementation, and evaluation of innovative professional, business, and tourism industry practice
  • With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or tourism industry environment