Bachelor of Business (Marketing)

Brisbane, Sydney or Online

CRICOS #081692G

If you're keen on a challenging career where you have the power and sway to influence the success of a product or service, marketing is for you. Martin Higher Education's degree will give you the skills to launch products and services, develop brand image, formulate marketing strategies and execute marketing campaigns. Graduate job-ready to work in market research, marketing management, promotions, sales, advertising and product/brand management.


Potential Careers

Graduates of the Bachelor of Business (Marketing) will find many related career opportunities to choose from - nationally or internationally. Here's just a taster of the roles you could look forward to:

  • Marketing Manager
  • Market Researcher
  • International Marketing Officer
  • Promotion and Advertising
  • Strategic Marketing Management

Study a Bachelor of Business (Marketing) Online or On-Campus

study online learningStudy from anywhere.

Fit your study schedule around your life, and study online with tutor support. 

Multiple start dates for on-campus study in Brisbane and Sydney.

Each trimester at Martin Higher Education runs for 14 weeks, allowing you to get into your dream career even faster. Learn more about our On-Campus Study here.

Course Features

  • FEE-HELP available (What's this)
  • Complete your degree in just two years
  • Access our advanced online learning system for support and learning materials
  • There a focus on career preparation combined with solid marketing curriculum

Course at a glance

Next Intake

Online 5 March 2018
Sydney (Haymarket Campus) 5 March 2018
Brisbane (Fortitude Valley Campus)
5 March 2018


15 weeks per semester

  • 3 years: 8 units per year
  • Part-time options available (up to 6 years)


Available for this course – read more

Entry Requirements

Find out more >


To access subject outlines, simply click on the relevant subject below.

Level 100

Level 200

Level 300

Graduate Attributes

Graduates of the Bachelor of Business (Marketing) degree will have:

  • A broad and coherent knowledge of the theories, concepts, and principles of a range of business-related fields and disciplines including accounting, human resources management, economics, management, finance, and marketing
  • A broad and demonstrated knowledge and awareness of business practice and marketing industry standards and expectations
  • Knowledge of contemporary business and marketing ethics, codes of practice, and corporate governance standards
  • Cognitive skills to undertake basic business and marketing research and to analyse and evaluate new information, concepts and evidence from a range of business and marketing industry, and academic sources
  • Cognitive and technical skills to facilitate problem solving and critical thinking in business and marketing environments, and to present reasoned arguments and analysis of key business, marketing, and technical data
  • Communication skills to facilitate working effectively with people and teams and to present clear and coherent information in recognized and expected business, professional, and academic formats

Graduates of the Bachelor of Business (Marketing) degree will demonstrate the application of knowledge and skills:

  • Through the resolution of problems; the practice of technical functions, for instance, in accounting and economics; the application of initiative and innovation; and effective planning and decision making within a business and marketing environment
  • Through the identification, implementation, and evaluation of innovative professional, business, and marketing practice
  • With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or marketing industry environment

Did you know?

  • Already studied? You may be eligible for advanced standing towards a degree with Martin Higher Education
  • You can gain work experience while studying at Martin Higher Education. 

Learn more about our Professional Industry Engagement subject:

If you're unsure about what course to study or what career opportunities are available, ask us a question anytime online and a student advisor will get in touch with you. Contact us