A career in event management

If you’re an organised social butterfly, you will soar in an event management career. As an event manager, you are responsible for organising and executing promotional, business and social events. You work with public relations and marketing staff and creative and advertising teams to plan and execute events.

Event manager careers

As an event manager, you are responsible for controlling the whole project, from planning at the start to running the event on the day. You could find work within a company, working from an office 9 to 5, with extra hours expected as the event date nears. You could even find self-employment.

On a day-to-day basis, as an event manager you may be required to:

  • Develop, produce and deliver events from start to finish within budget
  • Liaise and maintain relationships with clients
  • Come up with original ideas about events
  • Set-up budget and time parameters for events
  • Manage a team
  • Research venues, contacts and suppliers, and manage supplier relationships
  • Book venues, entertainment, equipment and supplies and negotiate prices
  • Hire and supervise contractors
  • Publicise the event
  • Ensuring excellent customer service and quality delivery

Personal skills
To become a successful event manager, you should have the flair, skill, creativity and organisational know-how to stage a successful function. You should have a well-rounded knowledge in:

  • Marketing
  • Communication – verbal and written
  • Problem solving, being flexible and adapting to change
  • Time management
  • Building interpersonal relationships
  • Working under pressure
  • Multi-tasking
  • Creativity
  • Working to budget
  • Leading and motivating others
  • Team work

How to become an event manager: courses, training & experience

Event manager careers usually progress with relevant work experience and/or on-the-job training. But supplementing your experience with relevant courses can kick-start or advance your career.

An events course, such as the Bachelor of Business (Event Management) at Martin Higher Education, will give you the necessary qualification and overview of the event industry. Those seeking event manager careers may also opt to do a 'specialised' course such as wedding planning or sports event planning.

You should also ideally have training or experience in helping to organise events, which can be gained from working or interning as a personal assistant, marketing executive or coordinator.

Event manager career pathways

You can work your way up to an event manager position with entry level roles as event administrators, events and marketing coordinators, event planning assistants and conference coordinators. Event managers are employed across both public and private sectors including hotels, event management companies, exhibition venues, and in community organisations such as sports clubs, schools and charities.

Working as an event manager, you can also specialise in certain types of events such as weddings, exhibitions, conferences, product launches, fundraising events and live cultural events. With relevant experience you can even work yourself up to senior management roles within a company, or set up your own events management business.

For detailed information about our event management degree, intake dates, entry requirements and more, please contact us today >